What's in our Reports is what is missing from many web developer or designer's toolkits on the market today...
- You Get: A quick, yet comprehensive, review of the communication power of your website. A professional analysis of the communication strength of your site's key messages.
- You Learn: How well your key messages speak to a specific audience and The power of your site to attract and retain your intended client base.
Note: This is not an SEO analysis - there are plenty of them out there - but don't spend thousands on "search engine optimization" before you have your site evaluated for its communication strengths. Be sure your site is attracting the right audience for your business; otherwise you waste money on SEO by attracting the wrong audience.
Our Expert Communication Review and Analysis gives you invaluable information allowing you or your developer to strengthen your site almost immediately -- Our Reports include:
Message Evaluation: Is your audience hearing what you want them to hear?
Communication Evaluation: What do the colors, design and layout say to your audience? How does your site make them "feel?"
Audience Perception Evaluation Is your site credible? Do they like your site? Do they want to work with you?
If your visitors don't get the right message - guess what? - they leave your site.
Find out what your audience is seeing and hearing not what you "think" they're seeing and hearing- a critical difference to your business success. Here are just a few of our Evaluation Parameters:
What is a visitor's first impression of the site?
How do the graphics, colors and other visuals support your intended message?
What is the “call to action” for the site? Is it easy for a user to take your desired action?
We will report in an "unaided" fashion what we believe your intended site message was. (ie, buy, sign-up, learn more, call us, etc.)
Is your site likely to meet your strategic goals?
What might be missing from the site.
How does your SEO (search engine optimization) rank against top search terms?
Are your credentials and other differentiating factors prominently displayed?
Is the web address easy to rememberLink evaluation
How intuitive is the navigation?
Number and type of "searches" to find your site
Here is What is Most Important to you and your Website Developer or Designer:
The real Value to you (or your developer) in this evaluation is that it is independent and objective. Our Communication Experts have no vested interest in the report results - in other words - we don't build, revise, or make adjustments to websites.
We make no criticism or judgment of websites - merely a professional evaluation of what your site is communicating and how effective it is. The rest is up to you or your website developer. We may make suggestions if we see an easy "fix" but we don't make revisions. That ensures that our evaluations are, in fact, just that, an expert evaluation of your site's communication quality and effectiveness. We will gladly work with you or your design/development team if asked but that's a separate service.
We do not compare your site to your competitor's sites unless specifically asked to do so - that is also a separate service, so if you are interested, please contact us for prices which vary depending on how many sites you would like in the comparison.
The results you get in the report translate into your site’s overall communication effectiveness and may show some communication weaknesses that can help you optimize your site and grow your business. Or the website evaluation may show that your site is really a powerful communication tool for you and your business.
Online communications expertise is extremely valuable in evaluating the strength of the navigation, your site's ability to keep a client on your site and other communications measurements that are associated with online communications.
But....that's only one small part. Understanding your website audience--Understanding what your website visitors needs are and how they will respond to your messages is the difference between building a good website and building an excellent website.
Many of the Top Expert Developers and Designers are now incorporating these parameters into their website planning process now. Some are now having us evaluate their BETA sites before submitting them to the client for review. You can ask your agency to include this evaluation service as part of the process if they are not already using it.