Evaluate Your Web Analytic Needs

Software package or ASP? Factors to consider include volume, cost, and technical integration. Does your company have the ability to implement technical applications? Don’t base this decision on upfront costs alone. You’re making an ongoing investment in hardware, as well as managing and distributing the information.

If considering an ASP-based solution, how many pages on your site must be tagged? Are the cookies from a third party? Can visitors be tagged with first-party cookies? Perhaps your site can’t implement cookies at all (an important privacy concern). Will you have problems loading pages completely if the provider’s servers are having their own problems?

How often do you require updated reports? Are real-time reports a necessity?

Web Analytics Support Services

Have you tested the provider’s technical support? What hours is it available? Are there associated costs?

Does the provider offer training?

Are installation services offered?

Web Analytic Company’s Track Record

How stable is the company you’re considering?