Future of Web Analytics
Recent Jupiter report confirms the buzz and excitement and points toward a bright future. “US Web Analytics Forecast, 2004-2009″ predicts the U.S. Web analytics market will increase 20 percent annually over the next five years, reaching $931 million in 2009.
It also predicts a shortage of qualified, capable analytic experts. That’s good news for those of you who analyze site numbers and help a team interpret them for better ROI.