“Web analytics is the study of the behaviour of website visitors” to assure its performance by identifing areas that can be optimised.

Web analytics will help you understand the needs, preferences and behaviors of your website users.

Web analytics is the measurement of data as it relates to an Internet site, including the behavior of visitors, the amount of traffic, the conversion rates, web server performance, user experience, and other information in order to understand and proof of results and continually improve the results of a site towards a set of objectives.