Report #1 Professional review by an expert in Communications, Public Relations, Consumer Communications and Online Communication strategies. This Expert review looks at the look, feel and effect your site will likely have on your audience. We examine your site with little or no input from you so that our observations are unbiased or skewed in any way. We may ask for clarification if necessary but an independent review gives you the best quality report for actionable changes you can work on with your designer or developer. Results generally returned to you in 24-48 hours. We are then happy to answer any questions you may have about the results.
Report #2 Your website is reviewed by a Consumer with no professional background in website development or Communications. This review gives you an honest, unbiased opinion of how a typical consumer would be likely to react to your site and why. It will give you an idea if this consumer would be likely to understand the goal of your site and if your site provides enough compelling material to cause the Consumer to take the site's desired action - whether that is to buy a product, join a group, or learn about an issue of importance to you. Results generally returned within 24-48 hours. We are happy to relay any questions you may have to the Consumer who reviewed the site.
Report #3 Your website is reviewed by 10 independent, randomly identified Consumers with no professional background in website development or Communications. This review gives you an honest, unbiased sense of how Consumers are reacting to your site. This report has the added advantage of accessing 10 Consumers which means the results can be considered likely more accurate assessments of your site since they can be looked at in the aggregate (although you will receive 10 separate reports and we do not "aggregate" them in order that you see the raw data yourself. We are happy to work with you on an overall assessment if you prefer.
Report #4 Your website is reviewed by 10 reviewers that meet a predetermined target audience or demographic specific to audience your website is targeted to. Not all audiences can easily be assembled for a review of this nature and you may have specific questions you would like this audience to address. This is a highly personalized website review and extended time may be needed to complete the report depending on the scope and nature of the audience identified.
All website evaluations meet or exceed the highest communication standards of both the PRSA and IBCA.
The consumer evaluators are given no special training or guidance. They are asked for their honest reactions to each parameter we ask about.
We do not engage in website design, development or optimization so our evaluations are independent and unbiased.
Feel free to combine services.
Client Comments: We guarantee Client Confidentiality due to the nature of this competitive business strategy but here are a few things our Clients have said: "This website evaluation service was invaluable. It is unique. It was easy to trust the results because Web Analytics has no profit motive in the evaluation results. They are communications experts not web developers or designers. We worked with our own web team to make some really important changes to the website based on the results of the evaluation which greatly improved the site."
"As the Office Manager, it is my job to keep an eye on the website, make changes, make decisions about when to make updates. It had always been incredibly time consuming and I never knew if the web team suggestions were actually improving the website. I wanted to know if the site was the best it could be but I just didn't have that kind of time. This service was perfect! It was quick, inexpensive, and done by an independent service so I could trust the results. The report came back in less than 48 hours and gave me a lot of information to work with my developer on to improve the site. My boss was really pleased, which made me look good. I would recommend this service to every office manager out there in charge of maintaining their website. It was great."
"In building a specialty surgical website, it was very important that the website speaks to my patients in their language, not medical-speak. The website evaluation was fast and provided some amazing insights into simple things that could be changed to better help my patients understand their care and I believe it helped bring new patients to my practice. It was so simple."